|
Answers to 10 most frequently asked questions
Who is EZ?
EZ is a full service interactive marketing firm that specializes in planning, implementing, and managing website content, email marketing campaigns, and search engine optimization.
What does EZ do?
EZ helps organizations grow, retain and acquire profitable relationships with clients by teaching and implementing technology that makes marketing faster, easier, and more effective.
How does EZ work?
• We begin with a free initial consultation to determine needs.
• We develop a strategy that is focused on meeting client goals.
• We produce attractive graphics and designs for websites and emails.
• We write copy that compels readers to act and search engines to rank.
• We track and review project results and then manage appropriate responses.
What does EZ offer/deliver?
• Basic websites, Custom websites, eCommerce websites
• Email: newsletters, announcements, invitations, coupons, reminders
• Search engine optimization, search engine submission, keyword buying
Why should an organization consider EZ?
EZ helps companies use marketing technology to create one-on-one relationships with clients, vendors, employees, the community, etc. This one-on-one relationship creates LOYALTY that:
• Wins hearts and minds
• Increases profitability
• Maximizes return on investment
• Drives additional revenue opportunities
Why not just stick with traditional (broadcast) marketing?
These days, the majority of organizations are trying to focus on growing and retaining a specific niche. Traditional marketing certainly has a place for large, established, name brands that appeal to the masses, but problems are:
• Waste: touching people that do not care, have no interest or do not act immediately
• Expense: nearly all traditional marketing is priced higher than interactive marketing
• Fragmentation: having no ongoing personal one-to-one communication with patrons
Why email marketing, websites and search works better?
• REAL feedback! REAL time! REAL Results!
• Speed: instant, in real time, no information lag
• Effective: permission-based, relevant, personal, anticipated
• High ROI: compared to other mediums (Radio, TV, Direct Mail)
• Informative: option to click for more, to respond, to contact you
• Inexpensive: practical for small businesses, schools, non-profits
How email marketing, websites and search can help you?
• Increases loyalty of targeted customers
• Drives recognition of you and your brand
• Maximizes value of existing customers
• Uses information to cross-sell and up-sell
• Acquires new customers by driving traffic
• Taps your viral potential by forwarding
• Produces RESULTS!
Who are some of EZ Email Marketing's clients?
• Melting Pot
• FK Photo
• PrintFlex Graphics
• Columbia College
• Hanneke Hardware
• Alexis Antiques
• Ghisallo Sports
What about those that view email marketing as SPAM?
Just like any new technology, our vision of email marketing is very different than what many would define as SPAM. The most important thing is to first define what we believe SPAM is and then describe where we believe email marketing should be.
SPAM is high volume, low cost, broadcast, unsolicited email. It is often offensive and not relevant to the person it is sent to. From a marketing point of view, SPAM is usually text based with no or few images. Opt-in and permission based email improved things and made email marketing more responsible. However, this is currently approaching bulk mail clutter.
Our vision takes email marketing one step further: using permission to create loyalty and a direct response. The message breaks through the clutter with dynamic templates and a creative look and feel. It encourages dialog and enhances relationships. It is worth opening and acting on.
|
